Blue Salon welcomed the season in full bloom with the official opening of its spring activation, “Blue Salon in Bloom,” a captivating floral and fashion experience that brought together media, TV personalities, influencers, community pages, and VIP clientele for an unforgettable evening.
Held on the ground floor of the iconic department store, the launch event showcased stunning floral installations created by three of Qatar’s most renowned florists: Bliss, Plaza Hollandi, and OnlyRoses. Each florist transformed a dedicated corner of the showroom into a vibrant celebration of spring, using mostly real flowers to bring their creative visions to life.
Guests enjoyed spring-inspired catering, a live performance from a floral-themed violinist, and delightful surprises and giveaways, all while exploring Blue Salon’s newest spring fashion and beauty collections.
As part of the activation, daily in-store experiences are taking place throughout the Blue Salon in Bloom week, including:
- Charm-making workshops
- Custom pouch painting stations
- Perfume bottle art customization
Additionally, shoppers can take part in a special seasonal campaign:
For every QAR 1,000 purchase, customers will receive a FREE bouquet – adding a thoughtful floral touch to their luxury shopping experience.
The breathtaking floral installations will remain in-store through April 15, allowing customers to explore the beauty and creativity that “Blue Salon in Bloom” has to offer all week long.
More than just a seasonal activation, Blue Salon in Bloom is an immersive expression of style, craftsmanship, and the joy of spring — brought to life by Qatar’s top florists and the timeless elegance of Blue Salon.
For more information on what’s happening in Qatar, follow @newindoha on Facebook and Instagram
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