Doha Festival City announces a new outlook, cementing its name as the premier destination for style, self-expression and coveted trends with a lineup of exquisite fashion and creativity activations. This comes as part of DHFC’s new chapter, creating a fashion and beauty centre for Qatar’s ever evolving retail landscape and establishing a platform of shared passion and connections within the community.
In line with its reimagined position, DHFC will mark the debut of its exciting agenda in the fourth quarter of this year as it joins forces with Harper’s Bazaar Qatar, the country’s leading international women’s title, to launch “Emerging Voices” on September 15. This live experience will showcase a dedicated space hosting a series of exhibitions, in-conversations, and immersive activations filled with cutting-edge fashion and cultural exchange.
A curated showcase featuring fashion and editorial photography from six talented students of VCUarts Qatar will be hosted within Doha Festival City’s Luxury Court. During the event, guests will have the opportunity to explore the pop-up and meet the creative minds behind the designs. The participating designers have been confirmed as Haya Al Thani, Halah Mahmoud, Samah Sulyman, Fay Alsharif, Jory Al-Buainain, and Maya Yatim.
“This collaboration is a testament to our shared dedication to pioneering new ideas and creating exceptional experiences. Together, we are not just setting trends—we are shaping the future of Doha’s fashion scene.” Aysha Al Romaihi commented.
In November, Doha Festival City and Harper’s Bazaar will host the signature Front Row Live event, an immersive three-day exploration of cutting-edge fashion and beauty held in the Centre Court. As part of the event, the Emerging Voices Pop-Up will unveil a bespoke exhibition focused on sustainability. Featuring works drawn from selected Qatar-based creatives, the exhibition will be curated by leading sustainability advocate and designer Gills Manjulakshmi. As sustainability continues to dominate fashion discourse, Manjulakshmi will be joined by the next generation of design talent to ask where these conversations are taking us and what more needs to be done.
The “Emerging Voices” initiative reflects Doha Festival City’s ongoing dedication to curating world-class experiences that celebrate both local culture and global style movements. With a growing portfolio of renowned international brands and homegrown talent, the mall has positioned itself as a beacon of style and innovation at the heart of Qatar’s thriving fashion landscape.
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