The countdown to the new school year is on – and Doha Festival City, Qatar’s top destination for fashion, style and coveted trends, is turning it into two weeks of family-friendly fun you won’t find anywhere else. From August 16 to 30, Center Court will burst into life with exciting activities, colorful installations, and pop-up shops designed to make school prep a treat for both parents and kids.
Think of it as your one-stop spot: the latest Back-to-School fashion for you, arts and crafts for the little ones, games with prizes, and photo moments you’ll treasure long after the first bell rings. Here’s why you should make a date to bring the whole family.
1. Shopping and Smiles in One Trip
Back-to-School shopping doesn’t have to be a chore. With pop-up fashion showcases from Next, Centerpoint, Fnac, Herschel, Adidas, Pottery Barn, and MUJI, you can pick up everything on your list – while the kids enjoy activities right beside you. This year, the experience is even more meaningful, as Doha Festival City has creatively repurposed décor from its Summerland installation – reflecting its commitment to sustainable practices while delivering an unforgettable day out for families.
2. Crafts They’ll Be Proud to Take to School
Children can get hands-on in the arts and crafts zone, tapping into their sense of creativity and self-expression as they decorate school gear they’ll use every day. It’s a way to turn stationery into something personal, and a chance for you to relax while they create.
3. Let Them Be Anything They Imagine
From August 21 to 23, Jotun’s face-painting station will turn your child into a superhero, fairy, or favorite animal. Don’t forget your camera – this is a picture you’ll want to keep.
4. Fun That Spins into Surprises
Between August 24 and 30, Mazzraty’s spin-the-wheel game will give kids a chance to take home exciting Back-to-School goodies. It’s all about that sparkle in their eyes when the wheel stops!
5. Instagram-Worthy Family Photos
Vibrant Back-to-School installations will be scattered around the mall. Perfect for family selfies that you can keep and treasure.
6. Score Extra Back-to-School Treats
From now through the end of August, keep an eye on Doha Festival City’s social media channels for a series of fun giveaways with favorite brands: Marks & Spencer, Fnac, Borders, and Daiso. Prizes include store vouchers valued between QAR 150 and QAR 200. Some will be won online, while others can be claimed during the Center Court activities – so there’s more than one way to join the fun.
And for Collectibles Fans…
The hype is real — a pop-up wonder dedicated to collectibles is on the way. From exclusive treasures to special editions, it’s set to be a must-visit for enthusiasts of all ages. Get ready for something special and stay tuned for the big reveal!
Parents – this is your chance to make Back-to-School shopping a day your kids will talk about all year. Mark your calendars for August 16–30 and turn a to-do list into family memories at Doha Festival City – the destination where brands, community, and unforgettable experiences come together.
For further updates on the event, visit the Doha Festival City website or follow Doha Festival City on Instagram, X or Facebook.
For more information on what’s happening in Qatar, follow @newindoha on Facebook and Instagram
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